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Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
Starting at $10,000 Starting Price
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Recent Reviews
Popular Features
- Ad performance reports (12)9.898%
- Ad dashboards (12)7.676%
- Ad campaign creation (11)7.676%
- Ad conversion tracking (12)6.767%
Pricing
Kenshoo
$10,000
Cloud
Starting Price
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
बालिका आदर्श विधालय में SKAI
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Workout Demo Navei Skai
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LinnenLook Meubelstof Demo - Skai-leer.nl
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Amore Velours Demo - Skai-leer.nl
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Outdoor Pro Demo - Skai-leer.nl
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Microsuède Demo - Skai leer nl
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Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Skai Features
- Supported: Advanced Algorithms
- Supported: Workflow Automation
- Supported: Automated Execution
- Supported: Bulk Management
Skai Video
For more information please visit: https://kenshoo.com/kenshoo-e-commerce/
For the English video please view: https://www.youtube.com/watch?v=uNsMkQ6c8hE
Skai Competitors
- Marin Software
- DS3
- Adobe
Skai Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Marin Software are common alternatives for Skai.
Reviewers rate Ad performance reports highest, with a score of 9.8.
The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(34)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.
Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.
Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.
In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.
Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.
Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.
Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.
Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.
Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.
Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.
Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.
Based on user reviews, there are three common recommendations for Skai and Kenshoo:
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Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.
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Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.
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As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.
Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
May 24, 2021
Kenshoo - Solid Platform!
We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.
- Consolidated reporting
- Asset management
- Optimizations across platforms
- The UI is stale
- Some important settings are buried and hard to find
- Platform can sometimes be sluggish depending on the amount of data it needs to access
- Reports do not automatically download and require a manual intervention
70%
7.0
70%
7.0
70%
7.0
- Improved performance against KPIs
- Improved internal efficiences
- Reduced media spend
Google marketing suite - Good for Google but nothing else
Marin - Was very problematic and lacked easy of use & features
Marin - Was very problematic and lacked easy of use & features
September 13, 2017
Kenshoo Infinity Suite review
We are using Kenshoo as a bid management tool for paid search & social campaigns with Pinterest, Amazon and search engines. Kenshoo provides a one stop shop for bid management and account optimization and control. Kenshoo integrates with all major publishers and has an easy to use interface and nice user experience.
- Integration with amazon
- Integration with pinterest
- Clean UI
- Can be slow.
- Layout not as clear as traditional engines.
- DoubleClick offers easier integration with [search] engines.
50%
5.0
50%
5.0
70%
7.0
- Ability to manage multiple external campaigns from one source has saved time.
- Reports are easier to generate for many campaigns in different [search] engines.
- Fee is lower than some competitors.
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the logical choice for managing multiple brands across one platform.
February 08, 2017
Good for Multi-Channel Management
Kenshoo Infinity Suite is being used by the department managing the search engine marketing initiatives for a number of client accounts. Kenshoo Search specifically allows teams to manage multiple vendor/engine accounts within a single platform, streamlines reporting and improves the efficiency in the day-to-day management and execution of paid search campaigns.
- "Advanced search" is an excellent feature that is frequently used to execute on optimization best practices.
- Robust reporting options.
- Clean UI; user-friendly/easy to navigate.
- The desktop application, Kenshoo Editor could use an overhaul. Newly created campaigns often do not sync with the engines.
66%
6.6
50%
5.0
80%
8.0
- Kenshoo helps us achieve our client's target ROI as their bidding algorithm seems to be more sophisticated than what we've seen with competing products such as Marin and DoubleClick.
- Cross Platform tests have been conducted (on a smaller scale) to assess ease of management and ROAS driven by automated bid policies between Kenshoo, Marin, and DS. Kenshoo provided the best net positive ROAS results but scored less favorably in terms of ease of use/user adoption.
Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick for a more competitive rate advantage. DoubleClick's ability to integrate seamlessly with Google Analytics is also an advantage it has over Kenshoo.